It's crucial to emphasise the journey of building a band or artist's reputation through consistent media engagement. Every bit of media coverage, even from smaller outlets, contributes significantly to a band or artist's profile.
Amassing these mentions creates a narrative of growing interest and legitimacy. PR is a long-term game. Early efforts might not yield immediate results, but they lay the groundwork for future recognition.
Repeated exposure to your artist or band's name and music helps gradually build familiarity and credibility with media personnel.
Most importantly, there are no guarantees in PR, and success requires patience and perseverance. The industry is highly competitive and constantly evolving. If any other PR firm suggests otherwise, we recommend staying clear!